BBS was founded in 1970 by Heinrich Baumgartner and Klaus Brand in the town of Schiltach located in the Black Forest of Germany. The founders of the company were amateur racers looking for performance gains on the race track. Fiberglass body panels were initially developed as a way to reduce weight, then the focus went to reducing unsprung weight with the development of an innovative three-piece racing wheel. This strongly positioned the company in the motorsports sector gaining the attention of factory racing programs including BMW. The company continued to expand steadily and also added road wheels to the program. In 1983, the original 3 piece “RS” design wheel was launched and this design is still an icon in the wheel industry today. Performance and technology remain as the driving force inside the company. “Technology through Motorsports” is still the BBS moto.

BBS of America was established in 1983, today our North American Headquarters is located in Braselton Georgia, adjacent to the famous Road Atlanta race track. The primary functions for the 50,000 square foot facility is for the sales and distribution of BBS aftermarket products, sales and service support for BBS racing and supporting special OE/OES programs. The staff at BBS are experts in the wheel industry, with some having over 25 years of experience with BBS products. The BBS Motorsport Department supplies wheels and trackside service to virtually every major road race series in the US. For over 30 years, BBS has provided race support for up to 25 major sports car events each year, including IMSA, Indy Car, Grand Am and Trans Am.